Trader Joe’s, with no e-commerce presence or curbside pickup, missed the pandemic-driven e-grocery surge and doesn’t seem to mind.
The limited-assortment grocer is also experiencing challenges because its smaller stores are harder to reconfigure for social distancing. Long lines outside locations have appeared over the last few months.
Placer.ai found monthly visits to Trader Joe’s were down 44.4 percent in April, 24.6 percent in May, 12.1 percent in June and three percent in July. However, August turned positive, up 1.0 percent, the first positive month since February.