As consumers have navigated their way through stay-at-home and social distancing restrictions during the pandemic, a new study says Amazon’s web traffic has soared, but other retailers are up even more.
Traffic to the sites of some of the biggest retailers was up a lot in April versus the previous year, according to research by Activate Consulting. For Amazon.com, page views were up 50 percent, with unique site visitors up just one percent. Walmart page views were up 91 percent with unique site visitors up nine percent; Target was up 68 percent and 25 percent; Best Buy up 114 percent and 34 percent; and Costco up 221 percent and 50 percent.
