Amazon’s blockbuster midsummer sale lasts twice as long this year, which (along with some global expansion) will help explode its sales numbers. But it’s not just time and space that is driving Prime Day’s success this year — Amazon has also shaped its special deals to overshadow rival retailers and Google. And, of course, to collect more Prime members.
“While it is still hard to measure, we expect strong traffic, engagement and sales again this year,” Alice Fournier, vice president of e-commerce and digital at Kantar Consulting, told Retail Dive in an email. “Amazon used social levers and influencers in a bigger way this year, and this will likely bring a new crop of members.”
