After two decades of disrupting retail, Amazon is facing new realities as a mature company — that it’s getting harder to grab market share at the same rate as before and that its rivals have risen to meet its challenge.
“A year ago, Amazon grew its product sales by over a third; today, that growth rate has come down to a relatively meager 8.5%,” GlobalData Managing Director Neil Saunders said in comments emailed to Retail Dive. “In our view the trend is only likely to accelerate going forward and it will put Amazon under more competitive pressure [than] it has been before,” he added. “For a long time, Amazon was the only real player in the game, now it is having to share the field with an increasing lineup of formidable rivals.”
