Amazon was third among the movers on Interbrands top 100 list and represented the largest increase in brand value, with a bump worth $24.5 billion. That is more than the entire brand value of Pepsi (No. 24 on the list) and Ikea, among others. Last year, Amazon’s brand expanded by even more, with 56% growth.
“Amazon’s infrastructure, scale, and growth rates are having a huge impact on the entire retail landscape,” Interbrand said in an accompanying report on tech brands.
