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Amazon, Rakuten, eBay Top List of Most Visited Ecommerce Sites

February 22, 2021

Retail ecommerce sales grew 27.6% worldwide in 2020 and global marketplaces ruled the roost, making up nine of the top 10 most visited retail sites last year, according to a report from Fasthosts.

Amazon and Japan’s Rakuten were the #1 and #2 most visited retail websites in the world last year, with Amazon domains taking three of the top 10 spots (.com at #1, .de at #3 and .co.uk at #6).

Amazon.com received a staggering 2.6 billion monthly visits on average in 2020, with the ecommerce marketplace clocking more visits every hour than half the population of London. Amazon.com also ranks as the 12th-most-visited site globally across all sectors, beaten only by porn sites, social media sites and Google.

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