Amazon Prime Day 2020 was a “record-breaking event for small and medium businesses” as third-party seller sales grew more than Amazon’s own.
Third-party sellers, which now account for more than 60 per cent of total sales at Amazon, saw sales grow nearly 60 per cent compared to Prime Day 2019, surpassing $3.5 billion for the first time.
According to Amazon customers saved a total of $1.4 billion during its two-day event, which was held across 19 countries this week.
