Amazon has opened the doors to its first ever full-size grocery store in Los Angeles marking its most significant venture into physical retail to date.
Its new Amazon Fresh Store opened its doors yesterday morning to a select number of customers which it has invited from the local area, and will open to a wider audience in the coming weeks.
Seeking to differentiate its new format from its upmarket WholeFoods stores and its smaller Amazon Go convenience stores, Amazon Fresh will be stocked with a much wider range of supermarket staples.
