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Amazon is partnering with the US government to tackle counterfeiters on its marketplace

November 25, 2020

Via: Charged

Amazon is partnering with the US government’s counterfeit watchdog as it ramps up efforts to tackle the prevalence of fake goods on its platform.

The retailer has partnered with the National Intellectual Property Rights Coordination Centre, a task force set up by the Department of Homeland Security to “analyse data and conduct targeted inspections aimed at preventing counterfeit products from entering the US”.

It is understood that the initiative, dubbed “Operation Fulfilled Action”, will be led by Amazon’s Counterfeit Crimes Unit which was launched in June in response to growing pressure to crack down on fake goods being sold on its third party marketplace.

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