The first Amazon Fresh grocery store is officially open to the public in Woodland Hills, CA, and the retailer is promising low everyday prices across the store on a mix of national, local and private brands as well as “delicious prepared foods” and a choice between traditional checkouts and a cashier-free experience.
A company blog post emphasizes the role of consistently low prices in the Fresh store’s mantra. It cites examples including:
- Bananas, $0.15 cents each
- Freshly baked bread, $0.89 cents each
- Rotisserie chickens, $4.97 each
- Fresh brand Natural Whole Chicken with no added hormones, $0.99 cents/lb.
- 10 count of Quaker Oatmeal (all flavors), $2.50
- Paninis and hoagies made in-store daily, $5.99
