There is new data that indicates a substantial number of good customers of Amazon are not happy. A recent survey by a supply chain software company called Convey shows the ways in which they’re dissatisfied and provides a potential path for competitors to create an opportunity at Amazon’s expense.
The Data
Convey talked to over 2,000 consumers, the vast majority of which were Prime members. Of the total, 80% said that fast, free shipping was their primary motivator for shopping at Amazon which isn’t surprising. But those consumers said some unexpected things too:
