There is new data that indicates a substantial number of good customers of Amazon are not happy. A recent survey by a supply chain software company called Convey shows the ways in which they’re dissatisfied and provides a potential path for competitors to create an opportunity at Amazon’s expense.
Convey talked to over 2,000 consumers, the vast majority of which were Prime members. Of the total, 80% said that fast, free shipping was their primary motivator for shopping at Amazon which isn’t surprising. But those consumers said some unexpected things too: