Amazon Prime members who have wished that their perks would extend to e-commerce experiences beyond Amazon’s website are now in luck.
On Thursday, Amazon announced the launch of its Buy With Prime functionality, which will allow retailers that sell on Amazon’s third-party marketplace to implement Amazon Prime on their own websites. Customers shopping merchant websites with the Prime logo will be able to take advantage of free delivery and free returns, check out using their Amazon Prime payment and shipping information, and receive shipping details as if shopping through Amazon Prime.
