Amazon has become the first ever company to see its brand valuation top $200 billion, cementing its place as the world’s most valuable brand for the third year running.
The ecommerce giant’s brand valuation jumped 17.5 per cent to a record $220.8 billion (£168.09 billion) over the last year, becoming the first company in history to reach such a milestone according to the latest Brand Finance Global 500 report.