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Amazon adds styling service to Prime Wardrobe

July 30, 2019

Stitch Fix, or at least its stock, has been dogged by Amazon since the e-commerce giant first tested Prime Wardrobe in June 2017, just months ahead of Stitch Fix’s initial public offering.

Box services, subscriptions and try-before-you-buy services abound in retail today. Much of what has distinguished Stitch Fix from the pack is its blending of personal stylists with a data-obsessed corporate culture that enhanced human recommendations (or perhaps vice versa).

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