7-Eleven’s usage of Microsoft technology appears to be a tool for bridging the gap between franchisees and the corporate office.
“Franchisees have a significant role to play in our transformation, and empowering them with the right information is critical. Our collaboration with Microsoft enables us to get data out to Franchisees through our field employees that they can use to make better business decisions,” Gurmeet Singh, executive vice president and chief digital, information and marketing officer at 7-Eleven, said in a statement.
