The demand for grocery omnichannel ecommerce has been fueled by the pandemic, specifically consumers’ desire for convenience. According to a recent McKinsey report, click-and-collect and delivery orders increased by approximately 50% during the COVID-19 pandemic. Experts project that grocery ecommerce will double in the next five years.
To keep up with this demand and consumer expectations, grocers will have to invest in the right forward-looking technology to evolve omnichannel offerings to meet customer needs. However, while omnichannel ecommerce continues to offer added convenience for consumers, profitability remains a challenge for grocery retailers.