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5 Strategies to Optimize the Online Integration of Your Grocery Store

July 27, 2022

The demand for grocery omnichannel ecommerce has been fueled by the pandemic, specifically consumers’ desire for convenience. According to a recent McKinsey report, click-and-collect and delivery orders increased by approximately 50% during the COVID-19 pandemic. Experts project that grocery ecommerce will double in the next five years.

To keep up with this demand and consumer expectations, grocers will have to invest in the right forward-looking technology to evolve omnichannel offerings to meet customer needs. However, while omnichannel ecommerce continues to offer added convenience for consumers, profitability remains a challenge for grocery retailers.

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