Online retailers’ “green” claims are regularly exaggerated, false and even illegal according to a new study of hundreds of brands.
A study into 344 “dubious” claims of sustainability made by online stores found that retailers often “pull the wool over consumers’ eyes with vague, false or exaggerated claims”, Reuters reported.
The European Union and national consumer protection authorities, who conducted the investigation in November, found 42 per cent of claims were likely to be false, deceptive and possibly illegal.
