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Will the election sidetrack holiday shoppers?

September 15, 2020

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The presidential election typically causes distractions to holiday selling every four years and this year’s disruption might eclipse all others.

Eighty-three percent of registered voters say it “really matters who wins” the presidential election, higher than the share who said this at similar points in any prior presidential elections dating back to 2000, according to a survey from late July to early August from Pew Center Research. In 2016, 74 percent said the outcome of the election really mattered, while smaller majorities were seen in 2012 (63 percent), 2008 (63 percent) and 2004 (67 percent).

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