Only 27 percent of U.S. adults anticipate seeing kids trick-or-treat on October 31, according to a Harris Poll taken in mid-July. Yet neither Hershey, Mars Wrigley nor Spirit Halloween are giving up on Halloween, retail’s third biggest shopping holiday.
Hershey has shifted some products from Halloween-themed packaging to “more everyday” in case sales come up short due to a resurgence of coronavirus cases. The brand, however, doesn’t currently expect a seasonal impact in the back half from COVID-19, Michele Buck, CEO, told analysts last week.
