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Why Retailers Should Bet on AI

February 24, 2020

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Competition in the retail industry is stiff. As technology advances and consumer expectations skyrocket, retailers can no longer solely rely on products as their main competitive differentiator. They are now pressured to also deliver exceptional customer experiences, with little margin for error, even as executives search for tangible solutions to help improve processes and increase overall revenue.

The upside is that retail businesses have been given an unprecedented view into consumer habits. Every action and inaction, from what pages customers clicked on to how much time they spent viewing select products, have been saved and compiled.

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