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Trade War Affecting Retail Holiday Sales

August 9, 2018


President Donald Trump’s tariffs on $34 billion in Chinese goods took effect early July, and were soon followed by another round of tariffs worth $200 billion. This may not seem like a huge deal to consumers, but unfortunately companies were not prepared for this increase when they were planning their holiday products. Christmas in July reigns true to retailers across the U.S., getting ready for not only Black Friday and holiday shoppers, but also back-to-school shoppers, and these tariff increases threw a wrench into all of their pricing and promotional plans. Companies affected by this tax will be forced to either absorb the extra expense or increase the prices for their customers.

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