Take a walk through Manhattan, which is arguably the fashion capital of the USA, and you might feel discouraged about the state of brick and mortar retailing. There are as many empty storefronts and “For Rent” signs as there are thriving boutiques and storefronts. However, the truth is many entrepreneurs, small business owners, and startups are opening physical retail locations, and for a good reason. 90% of retail sales still occur in physical stores. The difference is that many of these new stores are not in the locations you would expect.