Android smartphones and iPhones currently are the biggest platforms for voice assistants, but the smartphone market has matured and shipments have slowed as consumers hold on to their handsets for longer periods. That means the growth for virtual assistants will shift to Internet of Things (IoT) devices such as smart TVs, smart speakers and wearables like watches, as Juniper notes.
Despite the power of a new generation of hardware that can respond to voice commands and showcase products, it’s interesting that Juniper forecast they won’t be big drivers of voice commerce for physical products. That outlook reinforces the idea that voice commerce is more hype than reality.
