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Study: Shoppers turn to phones instead of store associates

May 3, 2019

RetailMeNot’s findings highlight the power of mobile devices for retailers beyond straightforward e-commerce. ”The mobile device is the number one in-store shopping companion, which is a marketing opportunity for retailers to drive in-store footfall, incentivize sales and understand online-to-offline behavior,” RetailMeNot CEO Marissa Tarleton said in a company release.

The report emphasizes consumers’ desires to blend their online and offline shopping activity for convenience and cost efficiency. Sixty-nine percent of RetailMeNot’s respondents said receiving a personalized offer on their phone that they could use in-store would make them more likely to visit a physical retail location.

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