451 Research’s Global Unified Commerce Forecast supports the predictions of other researchers who expect that growth from online channels will continue to outpace the growth in-store retail sales, with mobile leading the way. That means traditional retailers will need to continue to adapt to the changing preferences of consumers who rely on mobile devices, search engines and e-commerce providers to make informed purchase decisions. As a percentage of overall retail sales, digital commerce will account for 10.2% in 2018 and 17.3% by 2022, per 451 Research.
