While chatbots have been derided for their inability to handle complex interactions with humans, tech companies are investing billions of dollars in the technology to make bots more conversational. As Juniper’s forecast suggests, chatbots are about to embark on a massive growth trajectory that will transform the retailing industry. Most of the transformation will come from costs savings rather than revenue growth, as chatbots likely will draw away sales from other marketing channels, Juniper said.
