Shoppers have slowly begun to accept brick-and-mortar’s return: 22% have increased their willingness to set foot into a grocery store or pharmacy since March, according to data from Resonate. Only 24% planned to increase their online grocery orders in June, while 12% are starting to decrease their online grocery usage.
However, the resurgence in COVID-19 cases may be causing some second thoughts: in May, 90.4% of shoppers would have returned to stores for general merchandise, hardware, clothing, groceries, electronics or dining out, but that share fell to 71.9% in June.
