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Retailers need to provide proof of sustainability claims as shoppers “no longer willing to take them at face value”

October 23, 2020

Via: Charged
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Fashion retailers claiming to prioritise sustainability will have to start providing evidence to convince consumers who are “no longer willing to take green efforts at face value”.

According to leading data and analytics company GlobalData, consumers increasingly “want proof” from retailers making green claims.

GlobalData’s research suggests that customers are increasingly interested in brands championing circular and sustainable initiatives, with the number of shoppers stating these brands were most appealing rising 25 per cent over the past year.

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