Retailers continue to lead the way in AI investments, as personalization becomes a more important driver of e-commerce sales and consumers demand better customer experiences, including those delivered by automated agents like chatbots and business messengers.
Several recent case studies help to highlight how retail marketers are deploying AI to support their business goals. The men’s apparel brand DXL, for example, used the AI-powered interactive content solution InHabit for a campaign that delivered an engagement rate of 6.5% and a dwell time of 21.6 seconds. Six percent of users who engaged with an InHabit unit clicked through to the DXL website, and more than 90% of InHabit engagements were from DXL’s target audience of men in the U.S. aged 18 to 50.
