Repeat customers are good for business. Repeat returners? Not so much. While returns are a natural part of the retail business, some customers take it to another level.
Whether their motives are fraudulent or simply fickle, serial returners impact your profits. Each year, U.S. retailers lose $23 billion in sales due to return fraud and abuse, according to Appriss Retail’s Consumer Returns in the Retail Industry report. Online retailers are also out shipping fees, packing materials and employee wages for processing the goods.
