Ecommerce is growing at 10 times the rate of brick and mortar retail. Store closures dominated the headlines earlier this year: Macy’s®, J.C. Penney®, Payless®, and Toys “R” Us® to name a few. Is this the end of retail? Or is it just the end of retail as we know it? The success of some retailers, like Home Depot®, Ulta® and Walmart® suggest the latter.
Factors separating winners from losers are varied, but one thing is clear: the winners know how to harness all channels — online, mobile and retail, to their advantage. Viewed from another angle, the winners know how to serve today’s mobile consumers.
