As the report makes clear, retailers are attempting to reach consumers across more platforms, and adopting the BORIS and BOPIS strategies are ways for retailers to stand out among lagging competitors. Because consumers don’t always receive the right goods when online shopping, it’s crucial that retailers provide seamless BOPIS and BORIS experiences.
According to another report earlier this year by Doddle, more shoppers are using BOPIS and BORIS options when online shopping, and half of them are deciding where to shop based on whether they can pick up in store. Additionally, 85% of shoppers surveyed said they made additional in-store purchases while visiting stores to pick up what they already bought online.
