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Prime Day boosted store traffic for Amazon and rivals alike

July 22, 2019


Prime Day’s benefits seem to be getting broader, both across the retail world and across the businesses of individual retailers. Ethan Chernofsky, marketing vice president, said in a blog post of Whole Foods’ traffic spikes that “this is a crucial win for Prime Day as it not only succeeded in driving visits, but in pushing them during ‘off peak’ times.”

The spoils, as with online traffic, went beyond Amazon. Chernofsky said that Target’s foot traffic gains, coming as they did against typical midweek dips, represented “huge gains on the norm.” For its part, Target was playing to its strengths for Prime Day, emphasizing ahead of the event its lack of membership to get free shipping and pushing its omnichannel services such as in-store pickup.

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