What’s interesting about this study is not which sites saw the biggest gains or even which sites finished in the top 10 overall for web traffic, all of which is fairly predictable. The more intriguing trend is that so many sites saw traffic declines year over year. Not only was the recent holiday season observed to be the biggest for online shopping yet, but it seemed likely the brick-and-mortar apocalypse should have only accelerated the movement of shoppers from malls and stores to websites.
