image credit: Unsplash

Nearly half of consumers would pay more for a better shopping experience

Respondents to the Accenture survey aren’t the only consumers who’ve expressed frustration about the shopping process. A Zebra Technologies survey found that 75% of millennials and 53% of Gen X consumers have left a store without buying an item to purchase it online instead. The primary reason for customers leaving a store to purchase online was due to out of stock items, according to the study.

Read More on Retail Dive