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More holiday shoppers will spend at least $500 on gifts this year

October 18, 2019


Tinuiti’s report offers more insights into gendered spending habits as well. A daVinci Payments report found that more than half of women respondents bought their holiday goods online, but how much are women planning to spend?

According to Tinuiti, 31.6% of men anticipate spending more than $500 during the upcoming holiday season, compared to 23% of women. Almost half (45%) of women plan to budget $250 or less for gifts. The gap widens among younger Gen X shoppers and millennial women.

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