Tinuiti’s report offers more insights into gendered spending habits as well. A daVinci Payments report found that more than half of women respondents bought their holiday goods online, but how much are women planning to spend?
According to Tinuiti, 31.6% of men anticipate spending more than $500 during the upcoming holiday season, compared to 23% of women. Almost half (45%) of women plan to budget $250 or less for gifts. The gap widens among younger Gen X shoppers and millennial women.