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Mobile to drive 68% of holiday e-commerce traffic

September 17, 2018

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Not only will retailers need to be prepared for many customers using their phones for shopping and while in stores, they will need to be ready by Nov. 20, which is the start of Cyber Week, when 40% of all digital revenue will come in, two-thirds of it starting with mobile. Two weeks later, on Dec. 2 — a day earlier than last year — half of all holiday shopping will be completed, according to Salesforce’s report.

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