Visits to social media sites don’t directly result in high sales conversions for fashion retailers, demonstrating the importance of an omnichannel focus on physical, web and mobile channels to boost conversion. Shoppers rely on their mobile devices to browse for clothing and accessories both in stores and on the go, and more than half of them place orders on a smartphone or tablet. Nosto’s study confirms other reports that found mobile shopping surged during the 2018 holiday season. About two-thirds (64%) of holiday shoppers said they placed online orders on a smartphone, per a survey by digital marketing firm Adlucent.
