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Millennials and Gen Z: Reshaping our view of resale in the fashion industry

September 16, 2019


Thanks to the buying behaviour of Millennials and Gen Z, resale in the fashion industry is on the rise. Unlike the generation before them, Gen Z and Millennials are environmentally conscious consumers who want brands to offer them unique, affordable and sustainable clothing. According to a study from Thredup from 2017 to 2019, Millennial and Gen Z second-hand sales increased by 37% and 46% and is expected to double in the next five years.

“Youngsters do not see the differentiation between pre-loved and new. Pre-Loved is seen as cool, unique and sustainable.” Mike Taylor, commercial director at the British Heart Foundation (BHF).

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