Thanks to the buying behaviour of Millennials and Gen Z, resale in the fashion industry is on the rise. Unlike the generation before them, Gen Z and Millennials are environmentally conscious consumers who want brands to offer them unique, affordable and sustainable clothing. According to a study from Thredup from 2017 to 2019, Millennial and Gen Z second-hand sales increased by 37% and 46% and is expected to double in the next five years.
“Youngsters do not see the differentiation between pre-loved and new. Pre-Loved is seen as cool, unique and sustainable.” Mike Taylor, commercial director at the British Heart Foundation (BHF).