Millennials and Generation Z customers are adopting gift cards more frequently than Gen X and Baby Boomer consumers. As younger generations purchase e-gift cards more frequently, the adoption rate from older generations will increase as well, according to the report. However, younger consumers are still buying traditional, physical gift cards. Twenty percent of Gen X survey respondents said they bought e-gifts for their kids. About 51% of Gen Z consumers are buying physical cards every three months, which is slightly more than 47% of millennials, according to the report.
