It is no secret that retailers are facing headwinds due to increasing online competition and shifting consumer preferences, among other factors. In response, they are growing their offerings, from implementing new technologies like augmented and virtual reality (AR and VR) to revamping the in-store experience.
With these new formulas for success come new considerations and pitfalls for retailers to consider as they innovate and strive to understand how different channels and customer touch points interact. Based on experience working with leading retailers globally, here are four retail trends to watch.