For kids, Halloween means free candy. For teenagers in Mean Girls, it’s the only day of the year girls can’t say anything about the questionable clothing choices of their classmates. But for businesses like Party City, it’s millions of dollars of opportunity.
Last year, the company made over $65 million from its temporary Halloween City and Toy City stores, according to a filing with the SEC. And it’s growing: The retailer’s sales were $10.8 million higher than the year prior, “driven by Halloween City sales per store increasing 14.1% versus the month of fiscal October 2017.”
