Retailers are set to benefit from their own efforts to boost their online channels and omnichannel services as holiday shoppers increasingly turn to the web to get much of their lists taken care of.
“As online shopping surges with another record-breaking holiday season, the retailers with compelling websites coupled with physical store locations will have the advantage,” John Copeland, head of marketing and customer insights at Adobe, said in a statement. “Many shoppers want to interact with retailers’ products and the brand in-store, and the ability to pick up online orders in-store within a matter of hours can’t be underestimated.”
