It’s been two years since NRF’s Halloween survey indicated a record $9.1 billion in sales for Halloween, but people are still spending for autumn’s opening act to the holiday season. The individual average spend is only down 52 cents compared to last year. NRF notes that most Halloween merchandise from China was in the country before Sept. 1, when an additional 15% tariff kicked in. Only 14% of those surveyed said they would change their Halloween spending plans due to their concerns about the economy.
