As the generations continue to battle for domination on social media and beyond, NPD’s survey points out how critical each age group is to a successful holiday season for retailers. “No consumer can be left behind in today’s increasingly competitive retail environment where shoppers demand a more personalized approach than ever before,” said Marshal Cohen, chief industry advisor at The NPD Group. “In order to win the holiday retail battle, marketers need to address holiday shoppers across every generation, and also make them feel like they matter.”
