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Forrester: US e-commerce will top $712B by 2022

April 19, 2018

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For a while now, it’s been pretty clear that U.S. shoppers expect lower prices online, and the research from Forrester found that 61% of adults here believe they find better value and deals online while roughly half also say that the product information found online is more useful than what’s available in the store.

That points to the importance of knowledgeable store staff. Other research has found that retailers are losing customers fast as frustration builds when store associates are nowhere to be found.

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