Fast Facts from the 2018 Omnichannel Buying Report

December 20, 2018


BigCommerce conducted a study of over 3,000 consumers to find out how shoppers are buying in 2018. While 87 percent of all consumer spending still happens offline, the shopping journey as a whole is much more digital and multichannel.Before Making an In-Store Purchase:

  • 39% of digital consumers visited a brand’s website
  • 36% read customer reviews
  • 33% attempted to price match the product online
  • 32% found the brand on Amazon

On average, survey respondents still spend 69% of their discretionary income each month in-store.

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