The cryptocurrency trade has been on a wild roller coaster over the past few months. Those who have invested in bitcoin and other currencies are holding their breath as values rise and fall at rapid speeds. Many are left wondering: are cryptocurrencies the future of money?
As retailers, your job is to make the buying process as easy as possible. If customers have bitcoins they want to spend, they should be able to. The first purchase made with bitcoins was an informal trade in 2010 where a programmer traded 10,000 bitcoins for two pizzas from Papa John’s. Today, a single bitcoin could buy over 1,500 delivery pizzas. Since the cryptocurrency boom, several major retailers have moved to accept bitcoin payments. Microsoft, Overstock.com, Expedia, the MIT student bookstore, Reeds Jewelers, and Shopify all accept bitcoin.
