Amazon has been the likely third party to take on Google and Facebook for dominance in digital advertising for awhile now, but CNBC’s report underpins how the Seattle-based tech giant is potentially starting to hit Google harder where it hurts. Being able to win over the favor and search advertising budgets of more CPG brands is perhaps expected, since packaged goods make up the often lower-priced, repeat buys Amazon specializes in. Google has tried to become more competitive in this space through comparatively new ad offerings like Shopping Actions, but does not have the sturdy e-commerce foothold Amazon does.
