National brands in recent months have been outperforming private label brands for the first time in years, but new trial and online expansion are expected to be among the factors helping store brands regain momentum.
Simple availability or lack of store brands is believed to have played a big role in the seemingly temporary shift, says Spencer Baird, chief transformation officer for Inmar Intelligence. “Pre-COVID, overall days of supply or on-shelf quantities favored branded items. So I would assume that in many instances, the top store brand items ran into out-of-stock issues fairly quickly,” he said.
